Diversity Woman Magazine

FALL 2013

Leadership and Executive Development for women of all races, cultures and backgrounds

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Upfront > Anatomy of … a LinkedIn Account Connect, Link—and Score These tips will help you create a LinkedIn presence that plays to your strengths. M THINKSTOCKPHOTOS embership in this social media networking service has been growing like crazy, with more than 225 million members worldwide including 77 million in the United States. Think of it as Facebook, only for your professional self. It's a great way to find people you might know at companies you're interested in. Recruiters are increasingly making use of LinkedIn, too, which means if you're looking for a job, you need to be on it, says David G. Robins, a trainer, facilitator, and consultant who teaches LinkedIn workshops at Jewish Vocational Services in San Francisco. In fact, you should have a presence on the network even if you're not looking for a job. It's becoming an increasingly valuable tool for making connections, tracking trends, and showcasing your professional accomplishments. di ve rs i tywoma n.com Fa ll 2 0 1 3 DI VE R S IT Y WO MAN 21

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