Diversity Woman Magazine

SUM 2016

Leadership and Executive Development for women of all races, cultures and backgrounds

Issue link: http://diversitywoman.epubxp.com/i/662902

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Page 16 of 51

Upfront > d i v e r s i t y w o m a n . c o m S u m m e r 2 0 1 6 D I V E R S I T Y W O M A N 15 Anatomy of a … LinkedIn Profle MAKE A VISUAL IMPACT. Along with your professional head shot, add a panoramic image to the top of your profle page to emphasize what you're good at. If you're a flmmaker, for instance, show yourself at a recent shoot. This brings your profle to life, says Donna Svei, a retained executive search consultant. MAKE YOUR HEADLINE MEMORABLE. This valuable real estate just below your name is the place for a 10- to 20-word summary that encapsulates what you most want people to know about you. Don't leave it blank—the site will just fll it with your current job title. LET RECOMMENDATIONS CONVEY YOUR VALUE. Try to include at least one recommendation for each of your most recent jobs. "It makes what you're saying more reliable," says David G. Robins, a consultant who teaches LinkedIn workshops at Jewish Vocational Services in San Francisco. When asking for a recommendation, don't just click the button. You'll get a better response with a personalized email or a phone request. How to Stay Connected Keeping a polished and up-to-date presence on the professional social network LinkedIn has become a neces- sity, whether or not you're job hunting. These tips will help you do it right. For more ideas, check out Donna Svei's blog at avidcareerist.com . SHOWCASE YOUR BEST SKILLS. The site allows you to order your skills as you see ft. Putting the ones you think are most important frst helps shape the impression you want to make. Don't let an algorithm defne you! SAY SOMETHING USEFUL. LinkedIn now includes the option to create long-form blog posts. Crafting a thoughtful post on a hot topic in your feld can be a great way to make yourself more visible.

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