Diversity Woman Magazine

FAL 2018

Leadership and Executive Development for women of all races, cultures and backgrounds

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d i v e r s i t y w o m a n . c o m Fa l l 2 0 1 8 D I V E R S I T Y W O M A N 17 Best Cities for Women in Tech T he regions that rank highest may not be what you think. STEM (science, technology, en- gineering, and mathematics) careers are among the most promising in terms of growth and pay. Yet women continue to be underrepresented in technology fields, with only 25 percent holding computing jobs. Among the reasons for the dispar- ity: unsatisfying workplace experiences prompt many women to leave these fields. But some locations are friend- lier to women tech workers than others. Financial technology com- pany SmartAsset released "e Best Cities for Women in Tech in 2018." To come up with the list, researchers looked at income after hous- ing costs, women's repre- sentation in the workforce, percent growth in employment, and the gender pay gap. Here are some of the surprising findings. Silicon Valley f lunks. While California is often considered the tech capital of the United States, it doesn't make the grade for women. Female tech workers in the state are underpaid and underrepresented compared to men. Only one California city—Fremont—ranked in the top 15 cities for women in tech. Consistency counts. Certain cities score well every year. Washington, DC, and Kansas City, Missouri, held spots one and two, respectively, for the last four years. East Coast reigns. Five East Coast cities make the top 10: Washington, DC (one); Baltimore (three); Philadelphia (four); Ar- lington, Virginia (six); and New York (nine). What gender pay gap? Looking for a model city for gender pay equality? In Kansas City, Missouri, women in tech make 2 percent more than their male counterparts. Upfront > I n her career as an actress and model, Salma Hayek has learned a thing or two about the beauty indus- try. So in 2017, she decided to jump in. In 2017, Hayek partnered with Juice Generation founder Eric Helms to create Blend It Yourself, a subscription service in which customers receive all the ingredients they need to make delicious organic smoothies that also can be used as beauty-generating face masks. While slathering a smoothie across your face may seem like a novel idea, "I've been using these recipes myself for years," Hayek said when the service launched. In doing so, she says she's discovered that "beauty is born when we nourish our bodies with ingredi- ents found in nature." is isn't the first time Hayek and Helms have worked together. In 2008, they launched Cooler Cleanse, a home- delivery juicing program. "It's always been a very natural progression for us," Hayek told CNBC. "Eric and I shared a similar passion for helping to reduce the way our modern lifestyle brings so much stress to our body." Since 2011, Hayek has also been the promotional face of Nuance Salma Hayek, a skin-care and makeup collec- tion she developed with the drugstore chain CVS. As her empire has expanded, Hayek has remained true to her mission to empower women through wellness. Stars Who Mean Business Salma Hayek: Turning Beauty Into a Business That Works Etc.

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