Diversity Woman Magazine

WIN 2019

Leadership and Executive Development for women of all races, cultures and backgrounds

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d i v e r s i t y w o m a n . c o m W i n t e r 2 0 1 9 D I V E R S I T Y W O M A N 13 Qualities of Women Leaders W hat differentiates women lead- ers from the pack? A study by researchers from the University of Rhode Island College of Business Ad- ministration, the University of Oxford Saïd Business School, and the School of Busi- ness and Management at Queen Mary University of London sought to find out. Researchers interviewed 12 female CEOs, along with 139 male chief executives, across the world to see what made them tick. Here are some of the insights that stood out. Women leaders are quicker to ask for promotions. Many women hesitate to ask for a promotion until they feel certain they have the skills to handle it, but women lead- ers embrace the uncertainty of learning as they go. They also actively seek out stretch assignments. Women leaders accept and embrace trade-offs. While some women struggle to be the perfect worker, perfect wife, and perfect mom, women leaders understand that whatever role they choose to excel in will take away from others. For example, they are willing to find solutions for their personal lives that will help them thrive professionally. They also believe women can take time out of the workforce, then step back in and thrive. Women leaders craft a unique leader- ship style. Women leaders don't merely mimic the leadership qualities of men. Rather, they embrace some stereotypically male qualities, such as big-picture thinking while incorporating qualities typically associ- ated with women, such as a nurturing and open communication style. Upfront > L auren Conrad can't be put in a box. e former reality star turned entrepreneur, known for the MTV series Laguna Beach: e Real Orange County and e Hills, has launched a lifestyle brand and made a name for herself in fashion. Now she's upping her efforts to help other women realize their entrepreneurial dreams. Since 2009, Conrad has been the designer of the LC Lauren Conrad col- lection for Kohl's, which features ap- parel, shoes, jewelry, and accessories. She also runs a lifestyle website at Laurenconrad.com and is a New York Times best-selling author of young adult fiction and beauty books. en, five years ago, her efforts took a more philanthropic turn. Conrad and her best friend, Hannah Skvarla, founded e Little Market, a non- profit that works with female artisans around the globe to connect them with potential customers. e non- profit's mission is to help the artisans earn money to sustain their families while also helping to curb world poverty. To do that, e Little Market offers an online marketplace where artisans can feature their handmade items, many of which are created us- ing cultural techniques. Last September, Conrad and Skvarla expanded those efforts when they opened e Little Market's first brick- and-mortar retail shop in Los Angeles. Opening the shop has been a longtime dream, Conrad told People magazine. "It's such a great way to showcase all of the pieces. I think it's such a power- ful statement." Conrad is particularly proud of the difference e Little Mar- ket is making in the lives of women entrepreneurs. "Every purchase makes a direct change. Our purpose is really to serve as a platform for artisans all around the world to sell their goods." Stars Who Mean Business Lauren Conrad Etc. Spreading a vision of entrepreneurship to women around the globe

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