Diversity Woman Magazine

WIN 2019

Leadership and Executive Development for women of all races, cultures and backgrounds

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14 D I V E R S I T Y W O M A N W i n t e r 2 0 1 9 d i v e r s i t y w o m a n . c o m Anatomy of … a Successful Conference FOCUS YOUR NETWORKING GOAL Trying to exchange business cards with everyone will leave you overwhelmed. Instead, be strategic. "I set a goal of intro- ducing myself to a set number of people," says Heather Mona- han, career expert and author of Confidence Creator. Identify and connect with two or three fellow attendees who can help you the most. But make sure you can be useful to them, too. ADD ONE SPEAKER TO YOUR ROLODEX Take advantage of the expertise in the room. Connect with one conference speaker and arrange to meet for coffee at a later time. FIND A NEW TOOL When engaging in discussions with conference attendees, pick their brains for resources that can fuel your success. Come away with at least one recommendation of a book or other resource such as a webinar that can enhance your skills. ISTOCKPHOTO LEARN SOMETHING YOU CAN PUT INTO PRACTICE As you listen to speakers and interact with attend- ees, look out for at least one piece of knowledge that you didn't have before. Then, think of a way you can take action based on that knowledge within one week. STRENGTHEN AN OLD CONNECTION Conferences aren't just about meet- ing new people. They provide an opportunity to reconnect with those you've met in the past. Build on those relationships by sharing newly acquired knowledge with each other. How to Approach Conferences Strategically A successful conference experience isn't just about sitting through speakers and at- tending workshops. It's about finding strategic ways to build a network that can move your business forward. Not sure where to start? Here are ways to help you make the right connections. ADD ONE LEISURE ACTIVITY There is more to a conference than business. Whether you meet up with colleagues for drinks or take a tour of the conference city in your free time, engage in one activity that is strictly for fun. ATTENDEE 2019 Upfront >

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