Diversity Woman Magazine

WIN 2019

Leadership and Executive Development for women of all races, cultures and backgrounds

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d i v e r s i t y w o m a n . c o m W i n t e r 2 0 1 9 D I V E R S I T Y W O M A N 19 We Mean Business > By Tonya Johnson C ourtney Adeleye knows just what it takes to own and oper- ate a successful business. Before she launched e Mane Choice in 2013, she had opened a photography studio her mother for setting a great example and being a key inspirational figure, as the three sisters watched her go back to school to finish her education and pursue a career in nursing. Adeleye is the first in her family to become an established entrepreneur. "I had a bad experience with hair color. It totally wrecked my hair, and I docu- mented my journey to healthier hair on my YouTube channel," she explains. "So many people could relate and were appreciative that I shared my secrets." As the demand for natural hair care products continued to grow, e Mane Choice was born. In addition to her husband, Wale, her niece, nephews, and cousins all help run the business. Adeleye resides with her family in Huntsville, Alabama, where e Mane Choice is also headquartered. Diversity Woman: What is the defini- tion of great leadership? Courtney Adeleye: When you're a leader, all eyes are on you. I try to lead by example every day. I have come to understand that my daily actions and interactions with others are what people watch. I strive to be mindful and live by the principles I speak about. I work hard to be an example of my expectations. DW: Being a leader means you must be able to delegate tasks. What is the key to building a successful team you can rely on? CA: When building a successful business, delegating tasks comes with the territory, but any great leader will invest in her team. To me, that means spending time with Healthy Hair is the "Mane" Choice and launched a clothing boutique. She learned from those experiences, but it was her love of science, health, and beauty that truly spoke to her heart and passion. Raised by a single mother, Adeleye grew up in Detroit, Michigan, as the youngest of three girls. Despite her family's humble beginnings, she credits CEO Woman Turning a bad experience into a thriving business

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