Diversity Woman Magazine

FALL 2016

Leadership and Executive Development for women of all races, cultures and backgrounds

Issue link: https://diversitywoman.epubxp.com/i/730428

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Page 21 of 59

We Mean Business > 20 D I V E R S I T Y W O M A N Fa l l 2 0 1 6 d i v e r s i t y w o m a n . c o m in life." She had a read- ing difference, and when I was a kid we would go over my spelling words. I would get frustrated with her—I can't believe it now. Later, she did get a high school diploma. She would say to me, or herself, about anything: "How bad do you want it? ere's nothing you can't do—so long as you don't compromise your integrity." DW: What was one of your best early jobs? NDA I interned at ABC at Nightline. All of the in- terns were poor, and we would eat in the green room. You could always tell when we were hav- ing a big guest because the food in the green room was wonderful. Before I got into PR, I thought I wanted to be a journal- ist. I wanted to do broadcast, but the only internship was in PR. So I did that, and I realized, hey, I like being behind the scenes, gathering information and shar- ing it. And I got to know the real journal- ists: Sam Robertson, Cokie Roberts, Ted Koppel. is was in the early days of the Internet, and one of my jobs was to take the show's transcript, pull out a quote, and put it on ABC.com the next day. DW: How did you get involved with the NBA? NDA: I was part of their associate pro- gram. ey receive about 2,000 appli- cants a year and only choose 11. I had gone to the Howard Career Fair—during the same time as the DC Sniper. We got down there, and no one was there. Unless you were already on campus, no one was going. I see the NBA— and I am not a basket- ball aficionado. I'm five feet three inches and I don't look athletic. And the woman says, "We have a certain kind of colleague we look for," and I say, "Well, okay, here's my résumé." Two weeks later I get a call, and my mouth hit the floor. I talked to my husband and brushed up on basketball. ey were looking not for a basketball aficionado but for someone who understood their brand. DW: What did you learn from the experience? NDA: I learned the fun- damentals about PR marketing and brand marketing—like having concerts, events at the NBA store, doing red carpets, and crisis communications. My first month or so, the crisis with Kobe and the alleged rape happened. You get that call and you're like, Oh my god. I re- ally earned my chops there. DW: Indeed, how much is PR acting— and how much is reacting? NDA: e media landscape is chang- ing. As newsrooms are shrinking, we are looking more to bloggers as experts, so I have spent a lot of time grooming those relationships. In years past, I would reach out to the Wall Street Journal or a pro- ducer for a show, but now I find myself reaching out to their sources. Now, when I read an article, I look to see who's get- ting quoted, and then give them informa- tion. I want them to remain objective— I just want to be part of the conversation. ey truly are the experts, and I feel like I learn from them, too. at's always been my secret sauce. DW: What is a mistake you've made in your career, and what did you learn from it? NDA: At one point I taught some classes at my alma mater, and on the last day of the term, I told the students to stay behind if they wanted to talk more. As I was packing up, one student came up to me and said, "Mrs. Anderson, I've al- ways been afraid to raise my hand in your class, afraid to speak. I always wanted you to call on me." And I never had. She was an introvert, but when I spoke to her, she was so sharp. When I got in my car, I got teary-eyed because I didn't pay at- tention to the quiet one in the pack. I'd go into class and say, "Give me your head- lines," and students would speak up. But I didn't see her. I discounted her because I was too focused on the most outgoing, the loudest. Even today, when I'm in a room at my company, I make a point to speak to the quiet ones taking notes. Some will flush. Some are more comfort- able one-on-one. But then I can bring in their point of view, and now they have a champion in the room. DW: What book have you read recently that inspired you? NDA: I'm listening to a couple of books on audio. One is Joel Osteen's e Pow- er of I Am and its positive affirmations: speaking positively over your life, your career, your family. It's a quick read. I am stuck on that book—it has so many great nuggets and powerful affirmations. I believe in affirmations and speaking positively, like I'm the head, not the tail. I have uncommon ideas, uncommon cre- ativity. My kids and I do affirmations ev- ery morning. DW Katrina Brown Hunt is a frequent contribu- tor to Diversity Woman. I like being behind the scenes, gathering information and sharing it.

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