Diversity Woman Magazine

WIN 2017

Leadership and Executive Development for women of all races, cultures and backgrounds

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d i v e r s i t y w o m a n . c o m W i n t e r 2 0 1 7 D I V E R S I T Y W O M A N 45 By Alexandra Kay Y ou can't beat the ease and convenience of online shopping, and Americans know it. Sixty-nine percent of us shop online at least monthly, and a third of us do it every week. We hit the Web to buy everything from books, music, and DVDs to electronics and software, apparel, and health and beauty supplies. Online retail sales rose to $342 billion in 2015, up from $298 billion in 2014, nearly a 15 percent increase. Online retailers are expert at not only making their products enticing but doing the same for their prices. It may be easy to buy, but it's not always that easy to get a deal. Here's how you can make sure you score the best deal when you head to the Web to shop. THINKSTOCKPHOTOS Let's Make A Deal Tips and Tricks for Savvy Online Shopping DW Life > Money Matters Comparison shop "Regardless of what you're looking for, it's probably avail- able on four or more web- sites," says consumer and money-saving expert Andrea Woroch, "so it's important to compare prices before you buy." Woroch suggests visit- ing PriceGrabber.com to get an idea of where and for how much a product is sell- ing, and Invisible Hand, a browser add-on that will let you know when something is avail- able elsewhere at a better price (getinvisiblehand. com/). Other comparison sites include ShopStyle.com, Shopping.com, and Bizrate. com. Buying from Ama- zon? Camelcamelcamel.com offers detailed price his- tories for products on Amazon, says Woroch. Read the reviews Focus on negative reviews, says online shopping expert Frank DeBlasi, founder and CEO of Hoopla Doopla, a bargain-hunting website that offers coupon codes, dis- counts, daily deals, and cash back from over 2,000 online stores. "Four or five negative reviews could point to a flaw in the product that could be the deal breaker," he says. "If they all complain about the same thing, that is a sign not to buy." If you can't find a single negative review—or bad evals all focus on something different— you're probably okay to make your purchase. Use promo and coupon codes Many retailers offer coupon codes on their website—for free ship- ping, for example. How- ever, in many cases, you need to search for them. "Never check out without looking for a coupon code first!" says Woroch, whose go-to site is CouponSherpa. com. Other coupon sites include Brad's Deals, RetailMeNot, Coupons.com, Hoopla Doopla, and Promo- codes.com. Another option is to

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