Diversity Woman Magazine

SPR 2018

Leadership and Executive Development for women of all races, cultures and backgrounds

Issue link: https://diversitywoman.epubxp.com/i/955125

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Page 18 of 51

d i v e r s i t y w o m a n . c o m S p r i n g 2 0 1 8 D I V E R S I T Y W O M A N 17 Davina Aryeh The Harmony Maker Power Suit By Katr ina Brown Hunt D avina Aryeh acknowledges that the latest initiative at the Latin Grammy Awards could not have come at a more appropriate time. e new Lead- ing Ladies program, which Aryeh helped launch as the chief marketing officer for the Latin Recording Academy, honors women making a difference in the very male-dominated Latin music industry. "It stemmed from everything you're see- ing in Hollywood right now, even before the discussion of abuse," says Aryeh, who's based in Mexico City. "It was about looking at the (gender) disparity in the Latin music industry and asking, How do we chip away at that culture?" e 2017 winners included recording engineer Marcella Araica, "Despacito" co-songwriter Erika Ender, and Univi- sion executive Jessica Rodriguez. Aryeh knows plenty about making her way through a male-dominated industry, having cut her teeth in sports marketing— working both for men's professional tennis, with the ATP, and for the NBA. Diversity Woman spoke with her about her own path, the essence of sales, and tapping into the power and diversity of Latin consumers. We Mean Business > Diversity Woman: When you were a kid, what did you want to be when you grew up? Davina Aryeh: I was born in Costa Rica and grew up mostly in Miami, then in the New York area. I wanted to be—or thought I wanted to be—a foreign news correspondent. I studied political science and language in college, and wanted to do something very international: see the world, meet interesting people, and make a difference. Ultimately, and ironically, when I had my first internship in jour- nalism, I realized I was more interested in what people on the business side were doing. DW: Who were your biggest mentors along the way? DA: My parents served as my first men- tors, even professionally. My dad was very entrepreneurial—he taught me the importance of networking, of making hu- man connections and treating everyone equally. He worked in finance, and seeing him do his business was very important, and that can be transferred to any in- dustry. My mom gave me the aspect of passion. She's very socially driven, very philanthropic, and she drove that home for us —doing everything you do within your own ethics. at's so important to- day, when we see lines being blurred. DW: What kind of music influenced you the most growing up? DA: My mom is Costa Rican, my dad is Persian and Swiss, and I grew up in the States. When I was growing up, music and cultures ranged from Latin music with my mom to great rock 'n' roll and hip-hop in the States to awesome French and Italian music from my dad. I then had a stepdad who introduced me to jazz and bossa nova. But I always had an af- finity for the Latin space. It's an exciting This Latin Grammy executive embraces a multitude of musical and business styles

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