Diversity Woman Magazine

SPR 2018

Leadership and Executive Development for women of all races, cultures and backgrounds

Issue link: https://diversitywoman.epubxp.com/i/955125

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Page 21 of 51

20 D I V E R S I T Y W O M A N S p r i n g 2 0 1 8 d i v e r s i t y w o m a n . c o m We Mean Business > We Mean Business to develop a project that will impact the world. rough this amazing opportu- nity, I was able to take the project of "me" and turn it into a company that will en- able millions of women to bring the full measure of their talent and skills to the workplace. DW: You pivoted from a STEM career to roles that had nothing to do, at least directly, with STEM. How hard was that and what mistakes did you make early on that proved to be teachable moments? LST: My background as a chemical engineer was the perfect foundation for a career in venture capital and as an entrepreneur. e problem-solving skills and methodologies you develop as an engineer lend themselves well to the frameworks you need to evaluate an opportunity, define the risks, and deter- mine the path forward as an entrepre- neur. e bigger challenge was develop- ing the network and connections needed not only to break into the industry but also to succeed. DW: Tell us a bit about your upbringing and how it influenced you. LST: I was born in Newark, New Jersey, to an amazing woman who is a trailblaz- er and the most influential person in my life. She has modeled and emphasized the importance of education, persever- ance, and being in service to others. Among my earliest memories are those of me accompanying my mother to school as she was finishing her nursing degree. She wanted something more for herself and for me. My mom was a nurse in the military and we lived all over the globe. She always presented each new chapter as an adventure: we would meet new people, try new things, and there would be new possibilities with each move. Today my sons will tell you that I always look at life and change as being about excitement and possibilities, not uncertainty or fear. DW: Can you describe what Landit does, and why it is such a powerful tool? LST: Landit is unique in both our level of personalization and our ability to knit together the key elements for success in a way that leads you forward one step at a time. Career success is much more than landing the position. It's about your abil- ity to thrive when you're in a role and your ability to successfully navigate each transition point. Our key features include personalized opportunity recommendations based on your skills and goals, tools to build your personal brand and board of advisors, access to world-class coaching, profile revision services, and curated advice, courses, and recommendations. Our mis- sion is to democratize career success by leveraging technology and the right hu- man touch points. DW: What do you think of the moniker sometimes used for Landit, "LinkedIn for Women"? LST: Landit is a technology platform to increase the success and engagement of women in the workplace. Our turnkey "one size fits one" solution enables com- panies to attract, develop, and retain high-potential diverse talent. We provide each member a personalized playbook with the tools, resources, and human connections needed to navigate their ca- reer path. Most women are not comfortable ad- vocating for themselves or making their accomplishments known, but it's critical that we each drive our own story. Like it or not, we all have a brand. e question is, are you going to let it happen to you or are you going to cultivate it? Your person- al brand also has a direct impact on your ability to build a strong personal board of advisors and network. DW: Work-life balance is always on wom- en's minds. You have a husband and two kids. How do you juggle everything? What is your secret? LST: I am fortunate to have an amazing family and I am so proud of all three of my boys. I don't like the term work-life balance because I don't believe it's pos- sible. I practice hyper-prioritization and I give my family time and commitments the same prioritization and seriousness that I give to building Landit. I schedule time with my family and for myself in my calendar just as I would an important business or board meeting. I also focus on the three most important items that must be done for work that day, and the balance is shifted to another time. ere will always be more to do than you have time for, but only a small number of tasks will really make the difference in moving you forward. Lastly, let go of perfection and focus on excellence. DW: How do you hire? And how has your deep dive into this world through Landit changed how you hire and recruit? LST: I hire people who are driven to have an impact and change the world. ey must be intellectually curious, honest, talented, motivated, adaptable, resilient, and comfortable dealing in an entrepre- neurial environment, and have a proven track record of making things happen. I have a zero tolerance for drama and I value transparency. DW: What career advice would you give new college graduates? LST: My advice is to invest in the cultiva- tion and strength of your personal board of advisors. Make sure you have several sponsors (not just mentors) that are will- ing to spend their social currency to help you achieve your goals and dreams. In order to do this, you must have a strong personal brand and your accomplish- ments, capabilities, potential, and repu- tation must be known. DW Like it or not, we all have a brand. The question is, are you going to let it happen to you or are you going to cultivate it?

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